As the owner of a residential electrical company, mapping out next year’s marketing plan can be a very stressful task for you to undertake. Companies in the trades and service industries play more of a support role in the grand scheme of things, so positioning your company with innovative new products to offer can be challenging. Such is the case with electricians, who are saddled with designing and installing efficient wiring systems and hardware to provide peak system performance. So what should your marketing plan consist of that will make your company stand out from the competition and foster growth?
The key to the puzzle lies in providing an excellent customer experience. You will find that a dominant percentage of service related businesses focus heavily on customer service to distinguish themselves from the competition. The world of business has quickly shifted its focus to the needs of the customer, and to meeting or exceeding their expectations with goals of increasing sales, gaining client loyalty and generating referral business. A good thing to remember is “If you’re not meeting the needs of your customer, somebody else out there will,” and these days, a host of competing companies are just a click away.
Developing a marketing strategy that incorporates high levels of customer service, maximizes efficiency and optimizes sales potential is a solid foundation on which to build your future. Incorporating an operational software system for trade professionals, such as the ServiceTitan software platform, is an effective way to improve all three aspects of your business in a very short time. Handling many of the tasks associated with customer service calls, sales, and scheduling using completely manual efforts constitutes a considerable amount of work with a lot of room left for error, and those errors translate to missed opportunities and lost revenue. Considering the amount of stress associated with making simple mistakes, compounded by the fact that they can cost you hundreds, if not thousands of dollars in profit, moving over to a software platform that streamlines your processes is a solid move towards improving your company’s competitive position in your marketplace.
The goal in the end is providing customer service that will distinguish you from your competition and bring clients back again and again. Customers that have positive experiences are customers that will come back, and what’s more, they are likely to tell their friends, neighbors, relatives and co-workers about their experience, which will allow your company to enjoy continued success. To find out more about the ways ServiceTitan can help you improve your overall marketing strategy, contact us today!