The face of the plumbing industry is changing, with the trade quickly becoming overrun with new competition. Whether it be licensed technicians who are simply handymen or do-it-yourselfers looking to save money, it has become increasingly difficult for true plumbing companies to stand out among all the options available to the modern-day consumer.
With such an influx of competition, your plumbing business needs to adapt its management practices in order to convert potential customers into clients as well as retain existing clients. Modernization doesn’t have to mean a complete overhaul of your brand, either. Consider the following tips that can help you better manage your plumbing company while staying true to your core values:
- Market smarter, not harder: Marketing for plumbers was once a simple act – place an ad in the local Yellow Pages and go back to work. Today, however, consumers don’t want to have to flip through a directory to find your company and will often turn to a web search before they call. If your marketing campaigns are ignoring these mobile trends, they may not be driving people to your phone number, making it vital for you to track which campaigns are resulting in actual revenue. Unfortunately, doing so can be time consuming without the use of proper operational software that can display such data at any given moment.
- Prepare your CSRs: Your customer service reps are the first people inbound callers come into contact with in your company, and unless your reps are prepared properly, they might have trouble making a conversion. Give your CSRs the power to impress with operational software that can instantly show them an inbound caller’s information before they answer the phone.
- Turn your techs into selling pros: Field technicians are the core of a plumbing company, but in today’s packed industry, they can no longer settle with having stellar technical prowess alone. Onsite sales can help your revenue grow, so by arming your techs with devices that operate on the cloud via mobile data to better showcase additional product offerings, you’re more likely to see them return with a sale.
- Streamline your communications: It’s been said that by 2018, 70 percent of mobile workers will use some form of tablet in their position. The reason stems from the constantly advancing cloud-based mobile device industry that can help plumbing companies better communicate with techs in the field. Being able to instantly connect with your entire technical staff, regardless of their location, will help ensure each job is closed efficiently and with the highest level of customer satisfaction.
For today’s plumber, an update in management practices is necessary to maintain high customer satisfaction. By turning to advanced business management software designed specifically for the trade industry, you can help your brand stay true to its vision while optimizing the once time-consuming business management aspects of your operation. To find out more about how software can improve your plumbing company’s management practices, contact ServiceTitan today!