3 Tips for Building Better First Impressions

According to Business Insider, you only have seven seconds to make a good first impression on someone. This is true whether you are interviewing for a job, speaking at an event or, for our purposes, meeting a customer at their home on a service call.

It’s especially important in the residential home service industry to portray a professional and trustworthy appearance, because customers are allowing people they don’t know into their homes. Your customers are looking for clues about your business in your marketing, your service vehicles and in your technicians.

Here are a few tips on how residential home service providers can ensure they are making a good first impression, every time:

  1. Train your call takers to be superstars on the phones. The people who answer your phones are often the first contact a customer has with your business, and the impressions they leave can go a long way. Their attitudes can make or break your business and if they are not trained correctly, you might be surprised to learn how many calls never turn into sales. Software as a service (SaaS) that is specifically designed for HVAC, plumbing and electrical businesses – such as ServiceTitan – can track all of your calls and even record them for customer service training purposes. You’ll also be able to see how many calls are being converted, and how many are being lost, from a variety of devices.
  2. Assure new customers that the technicians coming to their homes are qualified, professional workers by sending photo identification of the technician prior to the service call. Today’s homeowners are savvy and they have many choices for residential home service. ServiceTitan’s back-end software will enable you to offer added value to your customers – like sending technician photo ID – and will position your business at a higher level than your competitors.
  3. This might seem simple, but it’s important. If your business has service vehicles, make sure they are in good shape visually. Potential customers see your vehicles on the road and may make assumptions based on the appearance of any vehicle that bears the name of your business.

ServiceTitan can help your residential home service company offer customer service that no one else can touch. To find out more, contact us today!

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